Not only am I privileged to work with the talented band from Connecticut, I’m honored these humble rock stars call me a friend. I’ve probably seen In the Red play our local rock scene close to twenty times in the past few years, and they only continue to grow their amazing fan-base as well as their musical talent.
In The Red is a Heavy Rock/ Metal band that thrives on their fans’ support. Whenever they announce a show, their fans always show up in droves. The band does not come empty-handed either, their fans are considered the “In the Red Army” and when they’re on scene, you know it. In The Red offers a plethora of merchandise for sale at their shows, giveaways, autograph signings, and always taking the extra moment to hang with their old and new fans.
With the recent recording of “The Enemy”, I was notified that the band was looking for a venue to host their video shoot. I knew of the perfect location, and by perfect, I’m not kidding. So, I contacted the guys, pitched the location, the date was set. When I say you’ll be in awe that every single aspect and scene of this video was shot at the same location, you’ll be shocked. From dingy hallways, dirty 100-year-old clock towers, high voltage panels, elevator shafts to the pits of hell, ratty trucks and vans, to the gnarly goo, “The Enemy” is truly a work of art. Recorded by none other than filmmaker Edwin Escobar, his skillset at putting together a story that could easily make a full-length movie, into a four-minute video is on full display. Look at more of his work HERE.
Having worked with In the Red before, setting up the location for the video was something special to me. I only take still photos, never video, so being behind the scenes while the video was being made was incredible. I shot BTS photos which you’ll see here of the guys in action. Each member of the band having to lug equipment onto the roof, setting up the drums twice, and everyone rocking a solo shoot, it was a busy, yet fun filled day. It isn’t every day that you get to be a part of a production like this.
Being in the music industry we get the chance to make some great acquaintances with bands, publicists, venues, etc. In The Red has proved time and time again that they deserve their shot at showing the world what they’re made of, so I asked them if Shockwave Magazine could debut their music video. The band loved the idea, so here we are. You’re seeing it here first.
A recent change in the lineup added bassist Arthur Pelletier, and his contributions to the band have been second to none. A true professional, and seasoned musician as he’s also a drummer, he basically can do anything on a stage. So, if anyone else needs a hand setting up, he can jump in there and know what he’s doing. Singer Cody Place shows his true talent in “The Enemy” with his excellent vocal range. A musician since he was young, leading In The Red comes naturally. An amazing vocalist, Cody shows how complete this band really is with this lineup. Rounding out the lineup are Pete Rizzo (guitars) and John Halligan (drums), who have had diverse careers in both touring and cover bands. Pete shows impressive solidarity in being the solo guitarist, and seriously rocks the stage with his full sound. Last but not least, John absolutely destroys the skins every time he’s in the hot seat. As one of Connecticut’s premier drummers, his dexterity is impeccable.
In The Red is here to stay, so buckle up for the ride, it may be a bumpy one, in the back of a van, while you’re bound and gagged. Check out the WORLD PREMIERE video of “The Enemy”.
I also had the chance to speak with Cody Place about certain parts of the day, as well as when fans can expect a new full-length release. See what he had to say.
When can fans expect a full-length record?
Cody Place: In the beginning the plan was to get it done around Christmas time but I’m thinking it might be a bit later so I’m gonna just say around the beginning of next year.
Shooting this video on a rooftop of a haunted building, what did you expect going into it, as to the material you left with?
We had no clue it was haunted even though it for sure looked like it. When I was shown the building before the shoot I was really excited because It has so much character, I instantly knew this place would be perfect for the shoot. My biggest worry was that it’s a commercial building w/ working business’s in it. So, we really wanted to make sure we weren’t gonna make too much of a nuisance for anyone that might happen to be working. (I know very metal of us). Luckily, we had the place to ourselves. Hopefully the ghosts had a good laugh with us while we were filming.
How was your experience working with Edwin Escobar?
Edwin is great. Very easy going and his work speaks for itself as to why he’s in such high demand right now. I’ve been aware of his work for years and he’s done videos for In The Red before the lineup change, but this being my first music video made it more exciting to work with him.
Being behind the scenes, we got to see how glamorous eating the “goo” really was, what were the main ideas you had when you decided to go forth with a kidnapping scene as well as the main meanings of the storyline?
Ah yes, the goo. While we were going into making it we had two story lines prepared. One in case a lot of people show up for the shoot and one if we had a small crowd. Then we wound up having to think on our feet because of an equipment malfunction that was a part of the main story line (projector). Instead we went with a kidnapping scenario which in the end goes more with the message I’m trying to put out with the song, and we did scare the neighbors to boot so I guess that’s a bonus. Also, we still had the goo, and luckily while writing the concept I wanted to make sure everything revolved around that because it’s the one thing that couldn’t really go wrong on the shoot (unless you forget the can opener) since I can make it on scene. And might I add that it’s just condensed milk and food coloring, but I give a lot of credit to everyone we made drink that because I tried it on set as well and it for sure wasn’t awesome. As for the story, we wound up with the guys in suits representing the media and the powers that be, and the goo stands as a metaphor for the mass amounts of content that we consume everyday which in the end turns us against each other.
The meaning behind the song itself. Our minds our being kidnapped by all of these corporations and media entities, that in turn profit off of the chaos they create. It’s hard to know if you’re thinking for yourself anymore because there’s so much information and so many opinions that you kind of lose sight of what your own values are. We spend so much time in this country looking for a boogeyman man but in the end, we’re all targets to them. Nowadays if you think for yourself you’re the bad guy. You’re “The Enemy”.