The inaugural Kaaboo festival kicked off at Del Mar Fairgrounds in San Diego, California on September 18, 2015. The racetrack and fairgrounds were completely transformed from pavement and stone into a multimedia carnival of sight and sound. The lot that traditionally hosts the summer post-race concert series is now a beach, complete with a wooden boardwalk and beach volleyball court. A huge crowd showed up to see a wide variety of artists, highlighted by performances from Snoop Dogg and No Doubt featuring Gwen Stefani.
“At most live music events, it’s all about the music and there is modest attention paid to everything else,” KAABOO founder and CEO Bryan Gordon says. “We put a great deal of attention into everything else that surrounds the music so that there is a very strong ensemble cast. People are going to have a choice of more than 50 different restaurants, over 50 types of beer, more than 30 wineries selling 75 different wines and more than 30 craft spirits. You’re going to have a lot of choices, whatever you’re in the mood for.”