John Legend Premiers Moving New Video for “SureFire“
“Love is powerful. Love endures. Love can overcome the divisions that fear creates. We made this film to accompany my song SUREFIRE and to celebrate the power of love.” – John Legend
Acclaimed, multi-platinum selling, Oscar, Golden Globe and 10x Grammy Award winning singer/songwriter John Legend premieres the official video for his new single “Surefire.” The moving video was Executive Produced by John Legend and his company Get Lifted Film Co., directed by Cole Wiley and shot across Southern California in Los Angeles, San Diego, El Centro, Jamul, and Joshua Tree. John gave an incredible performance of the song on the 2017 Billboard Music Awards last night, along with a duet performance of Florida Georgia Line’s song “Holy.”
Speaking on the video, director Cole Wiley says:
“SUREFIRE is a song about eternal faith. Faith that love is the most powerful force in the universe. Human civilization is experiencing an extraordinary moment in time. We are more capable of doing more good than ever before, but we are still mired by a myriad of systemic failures that continue to arise because of our continuing lack of empathy towards others. That is why Jamila and Roberto, the star-crossed lovers featured in the SUREFIRE music video, face a number of obstacles that are heavily rooted in the current state of America. Fear of immigration, religious bigotry and many other forms of prejudice are contaminating our cultural landscape on a daily basis. Thankfully, Jamila and Roberto are able transcend those circumstances and enjoy the fullest depths of the human experience because of their SUREFIRE love for one another. I truly hope that their heroic journey can inspire us all to do the same.”
“Surefire” is featured on John’s latest album DARKNESS AND LIGHT along with the hit single “Love Me Now,” whose video has notched over 100 Million views to date. DARKNESS AND LIGHT is available now.
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