The “Rivalry” clip was filmed in the UK and Ireland by Dark Fable Media and contrasts the spectacle of the Airbourne live setup with an underground tale of one-on-one conflict.
“The lyric probably came from us watching Football Factory or The Firm, one of those kind of films,” explains frontman Joel O’Keeffe. “And I think at the time there was a big Grand Prix race on, lots of intense rivalries being reported in the media. Plus, as with other songs we’ve done, there’s an aspect here of rock ‘n’ roll taking a stand against those corporate forces that seek to restrict our freedoms, that try to shut down the little live venues, leaving bands with nowhere to really hone their craft…”
Musically, “Rivalry” represents something of a different groove for Airbourne. It’s a barrel-chested stomper shot through with typical bite and power, as is the whole of Breakin’ Outta Hell (the album). It boasts 11 brand new numbers produced by Bob Marlette and engineered/mixed by Mike Fraser.