LOUDER THAN LIFE
ANNOUNCES PARTNERSHIP WITH
THE LOUISVILLE COURIER-JOURNAL
FOR “BOURBON WORLD PRESENTED BY THE LOUISVILLE COURIER-JOURNAL”
LOUDER THAN LIFE has announced a partnership with The Louisville Courier-Journal for the 2015 festival at Champions Park near downtown Louisville on October 3 & 4 that includes naming rights for the festival’s bourbon world.
The second annual celebration of the region’s culture and cuisine features award-winning bourbons and spirits, Gourmet Man Food, and a powerful music lineup.
The LOUDER THAN LIFE Bourbon World presented by The Louisville Courier-Journal will include: Angels Envy, Basil Hayden’s, Benchmark, Buffalo Trace, Bulleit, Eagle Rare, Evan Williams, Four Roses, Jim Beam, Knob Creek, Maker’s Mark, Michter’s, Old Forester, Town Branch, Wild Turkey, Willet, and Woodford Reserve.
Bands will perform on four stages, while attendees will enjoy bourbon exhibitions and sampling, along with more than 70 food and beverage vendors that will help celebrate the bourbon culture and culinary heritage of this unique American city.
In addition to music performances on three main stages and the Jägermeister side stage, LOUDER THAN LIFE will feature live, in-ring matches with WWE®’s NXT Superstars, as well as interactive experiences such as artist autograph signings at the Monster Energy Hospitality Rig, theMonster Energy viewing area with beverage sampling, The Crazy Dave’s Music Experience, Jack Daniel’s Experience, and Zippo Encore Music Experience. In 2014, over 40,000 people were in attendance for this one-of-a-kind event.
2014 Festival Recap Video: https://vimeo.com/118846628